Health Professionals

As a health professional, you are an important link in the chain of information and resources that your patients and clients need to get healthy and stay that way!

Purple Bug JuiceWith conflicting nutrition guidance around every corner, consumers are looking to you for science-based advice that they can trust.

We invite you to browse the resources below to help educate yourself on the latest research related to 100 percent juice consumption.

Registered Dietitian Toolkit

We want to ensure that you are fully equipped to share science-based information when you advise, recommend or write about 100% juice – and our toolkit provides a trusty, one-stop location for the information you need.


There is plenty of science-backed information out there to help educate you and your clients about how 100 percent juice fits into a healthy diet. Find more information on recent research:

Summary of scientific research by topic

Synopsis of published research


Frequently Asked Questions:

Does fruit juice have a lot of sugar and calories?

There are no added sugars in 100 percent juice – just the natural sugars found in whole fruit. In addition, fruit juice is considered a “nutrient dense” beverage, meaning that, per calorie, it packs more nutritional value than other beverage choices. Because nutrition is more than just calories, it’s important to look at the whole picture: 100 percent fruit juice is a valuable source of key nutrients like folate, vitamin C and potassium and it supplies a serving of fruit in each half-cup portion.

How does 100 percent juice fit into a healthy diet?

Great tasting 100 percent juices are a smart addition to any diet, providing a variety of important nutrients that are found naturally in fruits and vegetables. In addition to providing nutrients like vitamin C, folate and potassium, 100 percent fruit juices also contain many naturally occurring phytonutrients, which have disease-preventative and health promoting potential. Fruit juices are a convenient way for adults and children to help meet the recommended daily number of servings of fruits and vegetables; a half-cup portion of 100 percent juice equals a serving of fruit.

What do the 2015 – 2020 Dietary Guidelines say about juice?

The 2015 Dietary Guidelines for Americans report includes 100% juice as part of the fruit food group and recommends 2 cup-equivalents of fruit per day for an individual consuming a total of 2,000 calories daily. One cup of 100% fruit juice counts as one cup of fruit and the report suggests that up to half the daily fruit intake may come from 100% juice, which does not contain added sugars. The Report notes that three-fourths of Americans don’t consume the recommended amount of fruits and vegetables. One-hundred percent juice is a simple way to include more fruit in a diet.

How much juice should children drink?

The American Academy of Pediatrics (AAP) guidelines outline appropriate serving size for children:

Age Guideline
1-3 years 4 ounces daily
4-6 years 4- 6 ounces daily
7 to 18 years 8 ounces daily

Useful links for Health Professionals:

2005 Dietary Guidelines Advisory Committee Report: Fruit Juice Analysis

2010 Dietary Guidelines for Americans

Academy of Nutrition and Dietetics (AND)

Florida Department of Citrus

Oldways Nutrition Exchange (ONE) Toolkits

Phytochemical Information Center

Produce for Better Health Foundation

Produce for Better Health Foundation: Meal Makeovers Presentation (pdf)

USDA’s MyPlate: Fruit Group Recommendations